Where Comfort Meets Confidence: Female-Friendly Sporting Goods Stores
By Ashley Malfitano
Where Comfort Meets Confidence: Female-Friendly Sporting Goods Stores
As women, we’ve all had that moment—we walk into a sporting goods store and instantly feel like we’ve stepped into a “not for me” zone. Oversized camo, clunky boots, a sea of neutral tones, and maybe one rack of gear that kind of fits. Sound familiar?
Well, I’m here to say that times are changing, and thankfully, there’s a growing wave of sporting goods stores that get us. Stores thoughtfully curated with women in mind—offering performance gear without asking us to sacrifice safety, performance, or personality.
As a woman who carries daily and runs a business built around empowering other women to do the same, I’m always on the lookout for spaces where we’re not just welcome—we’re seen. So let’s talk about what makes a sporting goods store truly female-friendly, and the brands hitting the bullseye.
What Makes a Store “Female-Friendly”?
Inclusive Inventory – A female-friendly sporting goods store doesn’t treat women’s gear like an afterthought. They carry a wide range of sizes, functional athletic wear, and equipment designed for the female body—whether it’s firearms, hiking gear, or fitness equipment.
Safe + Supportive Environment – How you’re treated when you walk in tells a story, just like what's on the shelves. Knowledgeable, approachable staff who don’t assume you’re “shopping for your husband” make all the difference.
Empowerment-Driven Education – The best stores offer workshops, range days, or hands-on events specifically for women—whether it’s firearm safety, trail running basics, or gear fitting. Learning in a no-pressure environment? Yes, please!
Style + Function – You shouldn’t have to choose between tactical and tasteful. Stores that stock gear designed for women with both form and function (hi, Kinsey Rhea concealed carry bags 👋) are changing the game.
Stores We’re Loving
Here are a few standout brands and shops that are paving the way:
Shoot Like a Girl – Not a store, but their mobile range experience has introduced thousands of women to shooting in a safe, welcoming setting. They also partner with retailers nationwide!
Academy Sports + Outdoors – While not exclusively for women, some locations have really stepped up their women’s gear game and host female-focused community events.
Scheels – These are big-box with heart. Many locations now carry women-specific hunting and firearm accessories (even some cute concealed carry options!)
Your Local Boutique Gun Stores – Women-owned or women-led shops are popping up across the country. Ask around, search local—these hidden gems are often where the real community lives.
Why It Matters
This isn’t just about gear. It’s about creating a culture where women feel comfortable stepping into spaces traditionally dominated by men. It’s about giving our daughters, sisters, and friends the confidence to hike the trail, step on the range, or walk into the gym knowing they belong.
And it’s about owning our safety and our lifestyle in a way that feels true to us—with the tools, training, and style that reflect who we are.
So here’s to female-friendly sporting goods stores and the women reshaping this space. And if you know one that deserves a shoutout, drop it in the comments. Let’s build a list and support those who support us 💪
Want to shop safe and stylish? Check out Kinsey Rhea’s collection of concealed carry bags made for the everyday woman on the go. From the women-first brand that celebrates your courage and empowers your style!
